Making an ass of u and me

Here’s an interesting piece of advice: “Don’t make your best stuff fully available until your target audience is ready to reward you appropriately for its true worth.” (Rob Brezsny, Free Will Astrology, week of 19feb09) At first blush, this seems to be about conservation, about pacing oneself to achieve optimal results. That’s sound advice, but it is built on the assumption that I know what my best stuff is, who my target audience is, and the true worth of my best stuff. That’s a lot of assuming, and we’ve all heard what can happen when we assume something. The advice is still good, but following it turns out to be a lot more risky than it first appears.